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Frito lay Free Essay, Term Paper and Book Report

1. Executive Summary The following case study covers Frito-Lay and their decision to acquire Cracker Jack. Borden Foods Corporation originally owned the Cracker Jack brand since 1962. However in June 1997, Borden announce the brand was open for purchase. Frito-Lay is best known for their chip products, but are currently considering taking on the Cracker Jack brand and its assets. Lynne Peissig, Vice President and General Manager for New Ventures at Frito-Lay has assembled a team to research the opportunity. Should Frito-Lay acquire Cracker Jack, how will the company business strategy be effected and will there be an evident increase in sales? In addition, how well will the new Frio-Lay brand mix into the predominate chip snack company? 2. Company Description Two entrepreneurs in 1932 began separate businesses, in separate parts of the United States, that would eventually join to become what is now known as Frito-Lay. Elmer Doolin began with his famed corn chip and Herman Lay had his famous potato chip. Twenty-nine years later in 1961 the companies merged and beca......

Word Count: 2015
Page Count: 8  (250 words a page / double spaced)

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