Consumer Behaviour in Sydney Australia in 2007 Free Essay, Term Paper and Book Report
Completed by Alistair McDonald
Internal Influences completed by Nadia Roe
External Influences completed by Simon Reynolds
Completed by Kristen Bukes Page 14
Completed by Alistair McDonald Page 17
Bibliography Page 19
- Part 1 -
Upon examining the amalgamated data from our groups four consumer diaries a number of facts were immediately apparent:
a) that a vast majority of our low involvement purchases were habitual,
b) the influence of reference groups on our consumer behaviour was of great significance; and
c) the relative similarities in our group members demographics and lifestyles (university students in their mid-twentys living in the Eastern suburbs) meant that many of our purchases were often driven by the same motivations.
Our initial assumption that price would be the prominent point of consideration in the regular purchases of four university students was quickly dispelled by the frequency with which time, speed......
Word Count: 4982
Page Count: 19.9 (250 words a page / double spaced)
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