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Consumer Behaviour in Sydney Australia in 2007 Free Essay, Term Paper and Book Report

Contents Page Part 1 Completed by Alistair McDonald Page 3 Part 2 a) b) Internal Influences completed by Nadia Roe External Influences completed by Simon Reynolds Page 5 Page 9 Part 3 Completed by Kristen Bukes Page 14 Part 4 Completed by Alistair McDonald Page 17 Bibliography Page 19 Appendices Page 21 - Part 1 - Upon examining the amalgamated data from our group’s four consumer diaries a number of facts were immediately apparent: a) that a vast majority of our low involvement purchases were habitual, b) the influence of reference groups on our consumer behaviour was of great significance; and c) the relative similarities in our group members’ demographics and lifestyles (university students in their mid-twenty’s living in the Eastern suburbs) meant that many of our purchases were often driven by the same motivations. Our initial assumption that price would be the prominent point of consideration in the regular purchases of four university students was quickly dispelled by the frequency with which time, speed......

Word Count: 4982
Page Count: 19.9  (250 words a page / double spaced)

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