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Free Essay / Term Paper: Functions of Public Relations

Functions of Public Relations An organization's image can depend on the degree on the public's support its organizational missions, strategies, and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. This paper will explain the similarities and differences exist between the organizational functions and societal functions of public relations. Organizational Functions of PR Employee relations are keeping employees informed and providing them with channels of communication to upper levels of management. For example, Lockheed Martin who employs 135,000 people world-wide publishes an annual report for its employees to keep them informed about the company's operations. Lockheed also uses a range of other communication devices such as a monthly organizational magazine, a quarterly corporate magazine, organizational intranet, email administrative dist....

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